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Expo West 2023 Recap
The whole Bex team took the trip to Anaheim to experience Expo West this year. After three days of being fully snacked and thoroughly inspired, we took off our sneakers, reviewed our findings and...
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Your Retail Ready Checklist
We understand this could potentially be rudimentary for a lot of people reading this, but sometimes it’s good to review the basics. So whether you’re a small startup launching, a mid-sized company...
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Your Guide to Label Regulations
We at Bex are experts in packaging design, but none of it would be on shelf for long without the help of those who are experts in regulatory compliance. We rely on their advice to ensure our packaging...
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Connecting with Your Target Audience
When we work with brands, one of the most common misconceptions is that you can create brand loyalty by just mining consumer data. But target consumers are not automatically brand loyalists. Here’s how...
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Consumer Insights 101
Several years ago, we were fortunate enough to work with a lovely group of people at Kellogg to rebrand Pure Organic. They were all vibrant, enthusiastic and smart marketers. We’ve kept in touch with...
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Best Food & Drinks for the Holidays
For us at Bex, great food and drink is what brings joy to us any time of year. Holiday time puts a magnifier on this as we join together to celebrate, give the gift of food and drink and then there...
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2023 Bex Recap
2023 makes eleven years of BexBrands and we couldn’t be happier about how we’ve continued to help amazing brands live their fullest and most authentic selves. Brand & Re-Brand Launches Bex worked...
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The Basics of Packaging Design
At Bex, we make effective CPG packaging. Why does packaging design matter so much? Knowing that approximately 70% of purchasing decisions are made in store, you have a huge opportunity to gain new...
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Bex Illustrators
Over the years at Bex, we’ve developed identity systems combining color, type and other design elements, but sometimes we need specific visuals to enhance either flavor or an emotion associated with...
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How to leverage a tagline to amplify your brand.
At Bex, we love a good tagline. It can really help consumers better understand brands quickly from an emotional or a logical perspective — or when magic really strikes, it’s a blend of both. Emotive —...
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